Because mere advertising is just not enough!
Should a client force-fit his/her communication needs to the limitations of his/her Ad-agency?
Or, should he/she seek a single-window solution for every communication requirement?
Times have changed, but most Ad-agencies haven’t. Today the media is fragmented and prohibitively priced. And consumer touch-points have both diversified and multiplied. Today a brand-idea should not just reach a consumer; it must resonate with her as well.
Once it was possible to bring your consumer to your idea.Remember Doordarshan?
Today, you have to take your message to the consumer wherever she is! And she can be in more than one place at the same time. Suddenly Advertising cannot sufficiently advertise your brand. The medium has indeed become the message. And the message is clear: traditional advertising will not cut the mustard anymore. This fundamental insight is the bedrock of Sanjeevani.
The consumer is spoilt for choice while a client has limited options!
Just look at the options your consumer has apart from the usual Press, TV and Radio. There is the cell-phone, the PC, social media, the touch-screen at the Mall, on-ground activation, etal! In fact one may safely conclude that wherever there is a screen, there is a potential consumer! Add to this innovations, events and direct reach.In this scenario, multiple service providers can easily dilute, even distort, your message. The trueway forward is not just to advertise your brand but to seamlessly integrate it into the mindscape of the consumer. That is why Sanjeevani offers its clients an optimal, total solution forevery need. That, to us, is real passion.